In these times wherein everything is becoming smaller and our favourite stars are not accessible via mediums like Facebook, Twitter, Instagram, SnapChat etc in today's digital world of globalisation, Sonam is pushing the envelope further and venturing into a territory no celebrity has done before. The actress is launching her own App in collaboration with Disciple Media, the industry-leading provider of direct-to-fan mobile Apps. With this, the actor will connect to her millions of fans around the world. Sonam's App is available today from the iTunes App Store and the Google Play Store. Go to www.sonam-kapoor.net to find out more.
Developed by Disciple Media, this mobile channel will create deeper connections with her fans through the use of their proprietary mobile App platform. Functions in the App include 'in the moment' fan experiences like real-time live streaming, exclusive content, talent-fan chats, competitions, App-only merchandise, messaging, and social media aggregation. Disciple Media has already been cited by MusicAlly as one of ten companies 'Apple could buy to make its next digital music splash'; the company is the one to watch in the direct-to-fan mobile space.
Sonam who absolutely adores her fans, enthuses, `One of the most enjoyable things about what I do is getting out there, meeting people and hearing reactions to my work. My App means I'll now be able to keep in touch and share experiences with fans worldwide, even when I'm busy filming.`
Founder and CEO of Disciple Media, Benji Vaughan, adds, `Sonam is a hugely exciting addition to our growing partner portfolio. India is now the world's third largest smartphone market, with penetration in the country still only in the 10-15% range. This is an exploding market for mobile, and particularly for Bollywood royalty like Sonam.`
Sonam Kapoor joins a rapidly expanding portfolio of partners at Disciple Media, including the Rolling Stones, #1 US country music star Luke Bryan, YouTuber KSI, singer-songwriter Rufus Wainwright with wellness guru Madeleine Shaw's Glow Guides App marking the company's expansion into the lifestyle and wellness space. More exciting partnerships are set to launch later in 2016.
