There were many Bollywood personalities who faced criticism in the past for endorsing different brands, but actress Malaika Arora ensures that she always picks the right endorsement deal. She says she will never promote alcohol, cigarettes or skin lightening brands as she doesn't believe in such products.

She was here to launch lingerie brand amante's exclusive store and when IANS asked her about the criterion of selecting a brand for endorsement deals, she said it's very important for her to relate with the brand in real life.

"I think it's very important to understand the brand and whether you can do justice to what you are promoting. If I am asked to promote alcohol or cigarettes, I will never do that because I don't believe in them. They are not part of my life."

"Same holds true for skin lightening creams. If I don't feel comfortable endorsing a certain brand, I won't do that," the "Munni badnam" star told IANS.

The actress looked like a diva in a frill dress and a confident smile at the launch. She said that she always makes sure to step out of her house in the most glamorous way possible.

"When I am working and when it is required, then yes I am careful. I definitely keep a check on what I am wearing. I also believe that we are in a profession where so much of emphasis is given on how you look and how you project yourself. This is important for my profession. So, I look good," she said.

So does stardom comes with a price?

"Don't take it too seriously and enjoy it because when you have it, you have it and when you don't, then it's gone. And it shouldn't be such a big deal. Have fun, enjoy it, make the most of it and value it," she said.