OMG! SRK and Hrithik are the new enemies

OMG! SRK and Hrithik are the new enemies
Sunday, May 08, 2016 12:17 IST
Trade gurus weigh up the side effects of a Shah Rukh Khan's 'Raees' clashing with Hrithik Roshan's 'Kaabil' at the box office in January 2017

The much dreaded clash of the Khans - Salman Khan's 'Sultan' versus Shah Rukh Khan's 'Raees' - at the box office this Eid may have been averted, but the relief among exhibitors and distributors was short-lived. With the release date of SRK's film being moved to January 26, 2017, it will now collide with Hrithik Roshan-starrer 'Kaabil'. Trade folk can, however, take heart from the fact that it won't be a three cornered contest as feared earlier - Ajay Devgn has apparently pushed back 'Baadshaho' by a few weeks.

So, now, in the SRK-Hrithik battle, who has a better chance of dominating the BO? Trade experts feel it's too early to jump to conclusions. "Both films have big names and their respective makers will try to bag more screens and shows than the other, but they will eventually affect each other's collections. They might get a fair number of screens and shows in multiplexes, but they will eat into each other's business in single screen theatres," says trade pundit Taran Adarsh.

Film exhibitor Akshaye Rathi believes content will determine the films' fate at the ticket counters. "In today's time, the audience prefers content over stars. No one expected Bajirao Mastani to be such a massive hit when it released alongside Shah Rukh's 'Dilwale' last December. So, until the promos of the film are out, it cannot be said which film will fare better. Producers of both films will ensure extensive promotion too," he adds.


Trade analyst Komal Nahta believes the pre-release buzz will be crucial in projecting a film's opening business. "Only when the trailers, songs and promos of both films are released, can we sense which film may become the audience's first choice. Nothing can be predicted now. The better movie will eventually garner a bigger response at the box office," says Nahta.
Abhishek Kapoor's Action-Packed Big Screen Spectacle Azaad Introducing Aaman Devgan and Rasha Thadani with Ajay Devgn in a powerful role - Teaser Out Now!

Since the title announcement of Azaad, anticipation has been building for Abhishek Kapoor's upcoming big-screen adventure. The exclusive teaser release in cinemas with the Diwali

Tuesday, November 05, 2024
Sharvari's stylish Diwali looks made headlines!

This Diwali 2024, Sharvari's fashion charm and style has stunned everyone. Her outfits not only brought a modern twist to traditional Indian attire but also added to the festive spirit. Take

Monday, November 04, 2024
Get Ready For High Octane Action and Entertainment with Baby John - Taster Cut Out Now!

Varun Dhawan's film Baby John has finally released its taster cut, and it's everything fans were hoping for. Directed by Kalees, Baby John is an exciting masala family entertainer filled

Monday, November 04, 2024
Title of Abhishek Kapoor's Epic Action Adventure Out Now! Introducing Aaman Devgan and Rasha Thadani ? Catch the Exclusive Teaser for Azaad in Theatres This Diwali!

Intriguing audience with the anticipation for the title of his next, director Abhishek Kapoor is set to give audiences a special gift this Diwali. The makers have finally revealed the title of his

Wednesday, October 30, 2024
'Citadel - Honey Bunny' New Trailer Promises High-Octane Drama and Intrigue!

The highly awaited trailer for Citadel: Honey Bunny, the Indian adaptation of the global Citadel series, dropped on Tuesday, featuring Bollywood stars Varun Dhawan and Samantha

Tuesday, October 29, 2024
ADVERTISEMENT
ADVERTISEMENT