The emoticon, which is a take on Nawazuddin Siddiqui's character from the movie, also appeared with the launch of the trailer, and found huge acceptance.
"We are thrilled with the response to the trailer, and the support from Facebook. We have plans to take this association ahead in the campaign, with few other units, which will enhance the campaign engagement, with our audience," Ranjan Singh of Phantom Films said in a statement.
Under the campaign, two of the film's characters also have their own individual Facebook pages through which they can interact with the fans.
The psychological thriller, presented by Reliance Entertainment and a product of Phantom Films, is set to hit theatres on June 24. The film also stars Vicky Kaushal.