Has Varun started damaging Ranbir?

Has Varun started damaging Ranbir?
Thursday, June 16, 2016 14:00 IST
Varun Dhawan is rumoured to have replaced Ranbir Kapoor as a popular potato chips company's brand ambassador for nearly a crore less

A popular potato chips brand, which signed Ranbir Kapoor as its brand ambassador two years ago to connect with the youth, seems to have zeroed in on a replacement for the 33-year-old actor. And if sources are to be believed, Varun Dhawan has been finalised for the brand's new ad campaign for nearly a crore less.

An insider reveals, "Ranbir's contract was ending and his brand value seems to have taken a beating with his last few films not doing well at the box office. So, the company may have decided against renewing their contract with him."

After conducting a research among young consumers, the brand is said to have identified a few celebrities who could take their latest campaign forward. "Varun was one of them," adds the source.

Apparently, Varun was recently approached for the ad and initial talks between the actor and the brand have been successful.


"Varun has shown interest in bagging the endorsement deal and is likely to sign on the dotted line shortly. His fee also fit the brand's budget, so they are also keen to have him on board," says the source, adding that Varun charges around R3 crore per endorsement while Ranbir's market price is somewhere in the range of Rs 4 crore.

Varun remained unavailable for comment. Prior to Ranbir, the potato chips company was represented by his brother-in-law, Saif Ali Khan and Indian cricket captain MS Dhoni.

Who has got the edge?

Ranbir Kapoor has approximately 10 brands in his kitty which includes a luxury watch, cola beverage, car, bike, cellphone, laptop and consumer electronics. Varun Dhawan, too, boasts of an equal number of endorsements like soft drinks, fairness cream, mobile phone, travel bags, eye wear, car, deodorant and hair gel among others. With the potato chips brand under his belt now, he will have one brand more than RK.
Rashmika Mandanna Stuns with Power Looks and Exciting Upcoming Movies!

Rashmika Mandanna continues to dominate both the fashion scene and the silver screen, proving why she is

Monday, April 28, 2025
Arjun Kapoor Shares Playful Throwback Moments from Set: 'Not Yet,' Says the Actor!

Bollywood heartthrob Arjun Kapoor once again delighted his fans by sharing an exciting glimpse into his

Monday, April 28, 2025
Legendary Filmmaker Martin Scorsese Boards Ishaan Khatter's Homebound as Executive Producer Ahead of Cannes 2025 Premiere!

Ishaan Khatter’s next big project, Homebound, has just earned a major global boost — legendary filmmaker

Monday, April 28, 2025
Realme Hip Hop India S2 Gets a Bollywood Twist with Bhool Chuk Maaf Stars Rajkummar Rao and Wamiqa Gabbi!

Amazon MX Player, Amazon’s free streaming service, dialled up the drama and energy in the latest

Monday, April 28, 2025
Ashi Singh to play an aspiring lawyer Kairi Sharma in Sony SAB's upcoming family romcom Uff Yeh Love Hai Mushkil!

Sony SAB continues to bring fresh, engaging, and heartwarming narratives to its viewers, and its soon

Monday, April 28, 2025
ADVERTISEMENT
ADVERTISEMENT