The mega success and publicity surrounding Salman Khan's Sultan has raised hopes for an even more dazzling Bigg Boss starting October this year. Bollywood's only PR guru Dale Bhagwagar isn't surprised though.

"Salman Khan and Bigg Boss raise the bar every year. That's a given. But this year's show may be the beginning of a future change we may not have anticipated yet," remarks Dale. We are all aware that BB10 is going to have people from the aam junta, maybe juxtaposed with a few known names this year. Dale feels this could be a game changer.

"Not many are aware that Big Brother, the baap of Bigg Boss has two versions in a year in the United Kingdom. One is the regular Big Brother with not-so-known-names and which is in its 17th season right now. The other is Celebrity Big Brother with celebs which is set to witness its 18th season in UK soon," points out the public relations expert.


So if BB10 succeeds with this dose of new names, could we hope for two versions of Bigg Boss too in future, he wonders. And as we all know from experience, this chap is not one whose insights we take lightly.

After all, the publicist is considered a specialist with reality television contestants, having handled the media for a full 20 names from Bigg Boss such as Aarya Babbar, Aman Verma, Amar Upadhyay, Anita Advani, Ashmit Patel, Diana Hayden, Kashmera Shah, Mandana Karimi, Pooja Misrra, Rahul Mahajan, Rakhi Sawant, Salil Ankola, Sambhavna Seth, Shamita Shetty, Sherlyn Chopra, Sonali Raut, Upen Patel, Vikas Bhalla, Vindu Dara Singh, Zulfi Syed, as well as for Celebrity Big Brother winner Shilpa Shetty.

He has also been instrumental in building brands for some of the who's who of Bollywood, including Govinda, Hrithik Roshan, Priyanka Chopra, Randeep Hooda, Shiney Ahuja, Vivek Oberoi and for movies like Don and Rock On!!