Ranveer Ching Returns, perhaps the biggest content led marketing innovation in recent times and the biggest ad film to date in India, has caught the fancy of the audience and trade alike.

The B-L-O-C-K-B-U-S-T-E-R has clocked more than 6 MN views in less than 5 days...that`s a staggering rate of more than 50000 views per hour!!!

Set in a dystopian future, the ad film tells the story of a fictional land where there`s a daily war for food as people die of hunger while an evil warlord rules and controls all rations. The oppressed people including the beautiful Tamannaah await a savior who arrives in the form of Ranveer Ching. Complete with never seen before action, music, song, dance, incredible dialogues and full on masala - the film is full family entertainer by the Blockbuster specialist, Rohit Shetty.

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Commenting on it`s millions of takers so far, Ajay Gupta, Managing Director, Capital Foods said,"Ching`s has always been known for its innovations across its products, packaging, recipes and even marketing. With this massive response to Ranveer Ching Returns, which is bound to grow with time, we`ve proven that innovation in design and concept builds loyalty and awareness at scalable and exponential level. When just the trailer to an ad does 3-4 million views, when the ad itself is clocking 6 million views in under 5 days, when the turnout at the launch of an ad at Chandan Cinema (Mumbai) is like that of an IPL opening ceremony, when our retail trade AND the sales team are buzzing with excitement - we know we are on the right track!!"

With a new standard set in brand integration and marketing innovation, Ranveer Ching Returns is bound to create more waves online in days to come.

The film will have its World Satellite Premiere on 28th August`16 after Kapil`s show - Exclusively on Sony Entertainment Television.