For the first time ever, Poonam Dhillon has curated a collection under "Poonamspopupstore" which will be exhibited at "EnVogue" at Taj Lands End on 2nd September.

High -impact yet timeless treasures in contemporary styles, combining the best of craftsmanship and designs,Poonam Dhillon brings a collection of suits, to decorate the Indian woman for those special occasions. These embellishments treasures will make every women shin like an ethnic goddess in no time "My closest childhood friend's name is Poonam, so we decided to go with the name Poonams & since we don't have a store, we intend to only have popups as of now"

Every woman has her own fashion story but the one through which she epitomizes, tradition, remains one & that is her affair with ethnic wear. Witness a beautiful concoction of fabric, color, prints & patterns at "Poonam's"-"Indian Clothes & their comfort and grace have been supreme. I have seen Indian women all over the world, always well turned out & stylish which inspired me to curate a traditional Indian, as well as Indo western line of clothing for them. I feel saree is an eternal garment, which makes every women look very graceful, hence I have included that in my collection"


"Tunics are something we can dress up or dress down according to the need, and I find it a very comfortable item in the wardrobe. At Poonamspopupstore, I have an assortment of all this, keeping in mind the festive season around the corner" further adds Poonam Dhillon

In order to saliate your craving for everything stylish which is usually seen on size zero or thin girls, Poonam Dhillon's collection will make you feel like a show stopper of every happening party or balmy evening "I always found high fashion couture catered to super slim, model type figures, so am making sure my collection has enough for a normal figure too, so have kept some semi stitched styles too so ladies can fit them to size"

When asked about her personal style, she said "Fashion for me is what one carries off best. It's always nice to wear latest styles and colours and fabrics as that's what make fashion special, but adapting your old clothes with new pieces - mix and match is what makes one's style unique"