The protest was part of a worldwide movement launched simultaneously in forty cities globally against animal abuse. The protest was widely supported by Bollywood fraternity. Dance maestro Sandip Soparrkar, designer Rohit Verma, actors Sharbani Mukherji, Anju Mahendroo, Nisha Rawal, Karan Mehra and many more demanded passing of the Animal Welfare Bill in Parliament, a precursor to making animal abuse severely punishable.
Actress Sharbani Mukherjee said "A punishment fee of a merger amount of Rs.50 for killing an animal. Do you it is right? This brutal killing of animals should stop with immediate action by the government."
Designer Rohit Verma was seen with his pet dog Reno who was looking adorable dressed in Rohit's designer cloths. In a way demanding a protective and good life for animals. Actors Nisha Rawal and Karan Mehra too were seen educating people and requesting government officials to help in this cause.
While addressing the gathering Sandip Soparrkar showed a picture of an elephant being tortured and said "One side we just had a huge celebration of Ganesh festival and on the other hand being cruel to the elephant. This is not right and it should be stopped immediately."
Protesters demanded a change in the archaic laws including the Prevention of Cruelty to Animals Act, 1960. Besides, members of various NGOs and animal care organisations, a large number of animal lovers participated in the event to express their solidarity. This protest almost lasted for 4 hours, now what is to be seen is the effect of it onto the public and onto the government and the rule makers.