YRF has crossed the 1 million follower mark on Twitter, maintaining its dominant position as the most followed Production House in India.

It's official - YRF is the first Indian production house to hit 1 million followers on its official Twitter account.

What's earned them this many followers? Embracing many firsts on the platform to posting contextual tweets that get featured in mainstream news publication to breaking film related announcements, targeting fans and fan clubs with engaging content leading to occasional Twitter trends to following relevant people and cross-promoting their official handle across their robust digital network - it's a balanced mix of all elements.

Anand Gurnani, Vice President - Digital, Yash Raj Films Pvt. Ltd. said, `It's a hashtag generation - most of who hashtag #justabouteverything. Message content significantly impacts follower growth and that's what we focus on. It's the power of conversational marketing - be there or feel left out. We're absolutely humbled by the support of 1 million plus followers and there's a long way to go.`

Pratiksha Rao, Head - Media Partnerships Southeast Asia, Twitter, said, "Twitter is where news break and fans flock to connect with their favourite entertainers. Yash Raj Films has been leading the way in the entertainment industry in terms of innovation and experimenting with interesting and bold real time content on Twitter to delight their audience and Bollywood fans globally. We are excited to see their growth on the platform and to continue collaborating with one of the most iconic film institutions in the country."

With an impressive lineup of films announced like BEFIKRE (releasing on 9th December 2016), Meri Pyaari Bindu (2017), Tiger Zinda Hai(2017) and Thugs of Hindustan (2018), there's only more to watch out for.

Stay tuned for more exciting YRF announcements here!