International menswear fashion brand Jack&Jones launches a new campaign titled Don't Hold Back from today, which features Bollywood's boldest fashion favorite, Ranveer Singh, their new brand ambassador. To kick-start the campaign, the brand and Ranveer have released a song titled Don't Hold Back. What's unique is that the track has been entirely written and sung by Ranveer himself. For Jack&Jones, a disruptive, rebellious and edgy brand, the actor, with his infectious energy and attitude, was the perfect icon to collaborate with. No wonder, he brings the video, and it's snappy 'who-gives-a-damn' lyrics to life.

Come, view Ranveer's once-in-a-lifetime live performance as he raps his new single at the Linking Road store at 3:30 pm today. On ground, the brand is also offering you the ultimate denim makeover - 200 lucky customers get a chance to dump their old denims and get a new JACK&JONES denims for free.