The first teaser of Dear Zindagi featuring Alia Bhatt and Shah Rukh Khan was out yesterday and has received an overwhelming response on the unit across digital platforms, in terms of both numbers and like-ability.

The newly released teaser was called #DearZindagiTake1: Life is a Game and it reveals the wonderful camaraderie shared between the Alia Bhatt and Shah Rukh Khan. The launch was preceded by a Twitter banter between Alia Bhatt and Shah Rukh Khan. The fresh content along with this unique marketing strategy has made everyone sit and notice.

1. The teaser achieved 9 million views in 24 hours (Consolidated across social media platforms, Facebook, Instagram and YouTube). This is a new record for a Bollywood teaser

2. The teaser achieved 5 million views only on Facebook, setting a new record

3. #DearZindagiTake1 was among the top Twitter trends in India and worldwide. The teaser also trended on top on Facebook and YouTube for the entire day.

4. The teaser has garnered a very positive word-of-mouth for Gauri Shinde's distinctive vision and the unconventional yet refreshing cast.

The teaser has been loved by an overwhelming majority. Fans and followers are raving about the heart-warming yet unconventional premise.

A story about life and its little joys, Dear Zindagi is about Kaira, a budding cinematographer in search of the perfect life. Dear Zindagi stars Alia Bhatt and Shah Rukh Khan. The movie has been helmed by the director of the critically acclaimed English Vinglish, Gauri Shinde. Dear Zindagi has been jointly produced by Gauri Khan, Karan Johar and Gauri Shinde under the banners of Red Chillies Entertainment, Dharma Productions, and Hope Productions respectively and is slated to hit the cinemas on 25th November, 2016.