Trade analyst Taran Adarsh shared the latest collections of the film. He tweeted: #ADHM Fri 13.30 cr, Sat 13.10 cr. Total: ₹ 26.40 cr. India biz.
There was a strong buzz around Ae Dil Hai Mushkil. The controversy surrounding the casting of Pakistani actor Fawad Khan in the movie kept it in news for over a month. MNS lashed out at KJo for casting Fawad. They even demanded that the producers who cast Pakistani actors in their movies should pay Rs 5 crores as a penalty to the army welfare fund. Karan Johar had eventually posted a video and tried to clarify his stand. Besides the protests, the absence of Aishwarya Rai from film promotions and special screening also kept ADHM in news.
#ADHM Fri 13.30 cr, Sat 13.10 cr. Total: ₹ 26.40 cr. India biz.
— taran adarsh (@taran_adarsh) October 30, 2016
With Ae Dil Hai Mushkil, Karan is back to direction after a gap of four years. Karan is well-known for making romantic movies including Kal Ho Na Ho, Kuch Kuch Hota Hai, Kabhi Alvida Na Kehna and My Name is Khan. Karan, in his interviews, has expressed how he lives his life vicariously through his cinema.
The movie opened with around 35-50% occupancy across the country. In some parts, the film had around 50% occupancy on the first day. Diwali will only help in increasing the overall weekend collection of Ae Dil Hai Mushkil.