When makers made extra efforts to finalise?

When makers made extra efforts to finalise?
Wednesday, December 07, 2016 11:13 IST
By Santa Banta News Network
Makers tried on 50 spects before finalising the one SRK has donned in the poster of the film!

Shah Rukh Khan who is gearing up for his upcoming action thriller Raees has been loved for the completely new look that he has donned in the film!

Excel and SRK left nothing behind to make sure that a perfect look is locked for the actor in the film. And so when the look was released (poster of the film) it did create immense buzz around. From his pathani to the surma to the glasses, each of these element have been decided for a reason.

However news is that the glasses that SRK has donned play a very integral character in the film! Infact, the makers tried for 50 different glasses before deciding on this one!


Director Rahul Dholakia was very specific with the glasses as he wanted to give an edgy look to Shahrukh's character. Shahrukh Khan had to try more than 50 glasses to get an exemplary look for his Raees role.

Moreover, the makers had approach vendors from Bengaluru and China to find the perfect glasses that could suit SRK and blend in the entire look. We see a very good glimpse of SRK in the same glasses in the video that was released by the makers which had announced the trailer release date. There is an aura of sheer curiosity and immense excitement to see the first glimpse of the trailer that will show more of Raees!

Excel Entertainment, Red Chillies Entertainment along with UFO digital cinema are all set to release the trailer in the coming week. The team has come up with a unique way of reaching out to nine cities and engaging with more and more fans.

The film is produced by Red Chillies Entertainment and Excel Entertainment and is slated to release on 26th January 2017.
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