The brand is excited to sign on Parineeti because she is the true epitome of a modern Indian woman who tries to look beyond the prevalent myths of life and search for proper answers. Her recent transformation into a leaner yet stronger physique is a strong testimonial to the same belief. Also Parineeti's personality as an energetic, high performance actress resonates truly well with the brand's values of confidence and superior performance when it comes to hair care. Speaking about this association, Parineeti said, "I love my hair because it is a key aspect of my personality. But as an actress my hair is exposed to excessive heat and dryness due to regular styling, blow drying etc. So, to get nourishment for my hair and make them strong, I rely upon Bajaj Almond drops hair oil. It has Almond oil & Vitamin E and its light and non-sticky texture is perfect for me."
With this hair oil product, Parineeti re establishes her popularity with young audiences across India. Ashish Patil, Vice President, YRF Talent and Y- Films, elaborated on her populist connect, as, ""Parineeti is the perfect example of beauty with brains. She is someone who started out in banking/ finance, and then the Marketing division of a film studio to making a transition to the other side of the camera. Seamlessly. She brings that balance and aptitude in all she does. She reflects the new age Indian girl who likes to take risks, loves adventure in life and is not afraid to push herself.
And at the same time has the focus to take care of herself - physically & mentally. This reflects even in the choices she makes - be it a women's empowerment campaign or the brands she endorses that are credible and more. No wonder that she's among the top choices for partners to project that inspiring personality across their communication... and want to say isko baal baal dekho!
