Dharma Productions revamping its strategy?

Dharma Productions revamping its strategy?
Friday, February 17, 2017 11:13 IST
By Santa Banta News Network
Dharma Productions, helmed by Karan Johar, has produced some of the biggest entertainers of Bollywood.

Mostly known for its out and out romantic family dramas, Dharma Productions is adding yet another feather to its cap, by venturing into diverse genres and entertaining a wider range of cine-goers.

Its next venture 'The Ghazi Attack' talks about an important event in the history of our country: an underwater war which took place between India and Pakistan.

In the year 1971, PNS Ghazi, a Pakistani submarine was on a mission to attack and destroy the aircraft carrier INS Vikrant by entering Indian waters.

The movie portrays a heroic tale of courage and patriotism shown by the Indian navy. It depicts how the Indian Armed Forces showed intelligence and true grit to save the INS Vikrant from getting destroyed. We see Rana Daggubati, Kay Kay Menon and Atul Kulkarni looking rugged as navy officers and all prepared to undertake India's first war-at-sea.


The trailer of the film has generated a lot of curiosity among the audience who are eagerly awaiting its release and are also expecting stellar performances from the entire cast, which also includes Taapsee Pannu and late veteran actor Om Puri.

The film is a tribute to the immense contribution of the navy officers and is a salute to these brave-hearts who fought valiantly for our nation. The trailer successfully induces patriotism about the undisclosed underwater war, making the audiences wait enthusiastically for the film's release.

Of late, Dharma Productions has not only been dishing out blockbuster entertainers, but also curating good content films. The trend in the film industry is changing and the audience is more receptive to newer content.

They desire relatable content expressed in a simplified manner. Keeping this new-age trend in mind, Dharma Productions is putting in much thought into catering to the sensibilities of all kinds of audiences. They have lent their support to good content films like 'The Lunchbox,' 'Dear Zindagi,' 'Kapoor & Sons' and the magnum opus, 'Baahubali: The Beginning.'

Karan Johar was indeed quick to realise that the audiences are evolving fast, which has led the production house to experiment more with content to produce different kinds of cinema like 'The Ghazi Attack' and make it its strength.
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