One of the most awaited films of 2017, 'Rangoon' has finally hit the screens. The film which released on the Mahashivratri weekend opened to a lukewarm response at the box office despite it being a holiday in many parts of India.

The Vishal Bhardwaj-directed period drama had received average reviews, and poor word of mouth buzz made a dent in its business. It managed to collect Rs 18.25 crore only in its opening weekend.

Trade analyst Komal Nahta says, "The entire weekend collection should ideally have been first day numbers. The music and trailer had failed to pique the audience's curiosity. It's a big disaster."

Distributor-exhibitor Akshaye Rathi points out that recovery is all the more difficult since the film is made on a huge budget - reportedly R80 crore. "One needs to understand that one can't make a micro niche film on a universal budget. I think it's high time filmmakers did the math before making a film," he adds.