Hrithik Roshan's HRX ad, Keep going was recently declared as the top 10 best ads on YouTube of the month. The actor's ad created immense buzz when it had released and had clocked in +10 million views and counting on social media in a short span of time!

Now news is that the ad has also won an award for "Brands with outstanding eRetail performance : Sports brand" at the 6th Edition of the Indian Retail & eRetail Awards. The award ceremony is organized by Franchise India and ET Now and is all set to be held tonight at Hotel J W Marriott, New Delhi. Hrithik along with the team members are delighted with the title that the ad has bagged and are excited to celebrate the good news!

The video features Hrithik conveying that it is easy to get intimidated and afraid when faced with a big challenge, but the truth is that big things often start from persistent and consistent small beginnings. It further puts forth Hrithik's belief that each individual has the ability to get better and achieve things that they are set out to.

Further, the video had also featured in Top 10 YouTube Ad Trends! Needless to say the ad has struck a chord with the consumers.

The ad video that has been most talked about as it released contains a special motivational content which tells you to Keep Going and rise above the failure. The video has had a great impact on the masses! Hrithik's video treated the audience with a message that would evoke goosebumps to the section of the society who aren't even fitness freaks.

It encourages one to be the best version of themselves - mentally, physically and emotionally.