Ever since the trailers of Akshay Kumar's forthcoming film - Toilet: Ek Prem Katha made their way into the virtual world, it was clear that this was going to be more than a film. It will be a movement, primarily because not only does it have a great social message, but it is also aligned with the PM's Swachh Bharat campaign. The message of toilets for every household impressed the Prime Minister Narendra Modi enough to tweet to the actor. According to a source, `The Government has decided to implement an entertainment tax exemption in all BJP-run states. Toilet: Ek Prem Katha is not merely a film, but also a tool for social reform. And, this film deserves to be seen by all. Therefore, it deserves to be made tax free.`

The message about defecating in the open and how damaging it can be to a woman's self-esteem was driven home again by the ghastly incident that happened in Rajasthan. On June 16, Rajasthan's Zaffar Hussein, a CPI (ML) member and activist, was allegedly beaten to death by civic officials after he objected to them taking photographs of women defecating in the open.

It has been learnt that the Government has moved to show Akshay's Toilet: Ek Prem Katha at the highest and lowest levels of municipal administration.