However, this is not the first time Shah Rukh and Kabir have worked together. Years ago, as students of a drama school, it was SRK who first directed Kabir in a play.
Both Delhi boys, SRK and Kabir dabbled in plays and theatre and SRK being a senior often lent his notes to the now prolific director.
Against the backdrop of a television commercial, the duo came together again, with Kabir at the helm, reliving old memories.