After commercial success, rave reviews from critics and three national awards for their debut Marathi production, Ventilator (2016), Purple Pebble Pictures' next offering Kaay Re Rascalaa (KRR) released nationwide today.

After an emotionally charged Ventilator, KRR promises to be a light-hearted, rib-tickling comedy. Directed by I. Giridharan Swamy, KRR marks the debut of Gaurav Ghatnekar and Bhagyashree Mote, also featuring Nikhil Ratnaparkhi, Supriya Pathare and Akshay Kothari.

On the occasion, Priyanka Chopra specially flew down to Mumbai to join her mother and KRR's co-producer Dr Madhu Chopra for the press conference celebrating the success of Purple Pebble Pictures (PPP).

While PPP forayed into regional cinema last year with three different language films including Bam Bam Bol Raha Hai Kashi (Bhojpuri), Ventilator (Marathi) and Sarvann (Punjabi) which were critically acclaimed and successful at the box office, the global superstar and Dr Madhu Chopra were truly excited to be part of their first official press conference celebrating the success of PPP. The production house has an interesting line up of films releasing soon including Pahuna in Sikkimese and Kashi Amarnath in Bhojpuri.

Talking about her second Marathi production and PPP, Priyanka said, `It was tough for me to find a foothold in the industry in spite of winning the Miss World title. As a production company, we want to give opportunities to new talent. Kaay Re Rascalaa is an amazing example of that. Being a debutant director, I Giridharan Swamy has done a fabulous job with Kaay Re Rascalaa and I'm extremely happy with the movie.`

Dr Madhu Chopra said, `When we set up PPP, our mandate was to provide an approachable place for different kinds of talent. Priyanka firmly believes in promoting and encouraging new talent because when she came to Mumbai, she found it very difficult to find her feet initially. I'm glad to be associated with family entertainers like Kaay Re Rascalaa.`