The film is about three men - the docile Vinay Sharma (Bobby Deol), the over enthusiastic Arjun Singh (Shreyas Talpade) and the explosive (with choke-slams and howling dialogues) Jaagavar Chaudhary (Sunny Deol), as mentioned in the synopsis of the film.
Their world turns upside down when they find their pictures on a poster promoting `nasbandi` vasectomy. And then, starts their journey of getting humiliated by their families and society; rebelling against the system which landed them in this confusing mess in the first place.
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Produced by Dharmendra, Sony Pictures Networks Productions, Sunny Sounds Pvt.Ltd. & Affluence Movies, Poster Boys is a light hearted comedy-drama starring Sunny Deol, Bobby Deol and Shreyas Talpade. The film also marks the directorial debut of Shreyas Talpade. The film is a remake of Shreyas`s 2014 Marathi production of the same name. It is set to release on September 8th, 2017.