Kriti Sanon, who essays the role of a small-town girl in Bareilly Ki Barfi, talks about societal change.

A girl who smokes and has tattoos on her body isn't acceptable by the society and is a notion that exists in India.

In Bareilly Ki Barfi, Kriti's character as Bitti strives to break this stereotype. 

While talking about the issue Kriti shares, `Smoking is not good for health and should be avoided. I am a non-smoker, but the point we want to make is that girls who smoke, who are fond of body art or break into a jig are not characterless. Our society has a very small bracket for `good girls'. That bracket needs to broaden up or change. When a guy is moophat or smokes, he is not considered characterless, but you judge girls too fast. This is seen more in smaller towns. In an arranged marriage too, only a girl is asked all kinds of questions. I really want this to change.`

'Bareilly Ki Barfi' is touted as the tastiest entertainer of the year. The trailer of the film and the songs have created immense anticipation amongst the audiences.

The film brings to celluloid for the first time the team of Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao

'Bareilly Ki Barfi' is a collaborative effort between director Ashwiny Iyer Tiwari, creative producer Juno Chopra and writer Nitesh Tiwari of Dangal fame and Shreyas Jain.

'Bareilly Ki Barfi' is produced by Junglee Pictures and BR Studios. The film is scheduled to release on 18th August 2017.