Hrithik Roshan's fitness brand HRX has added a new feather in its hat.

HRX that stands for Hrithik Roshan's ideology to be the best version of yourself has bagged the Best Celebrity License Brand award at the India Licensing Expo 2017 that was held recently in Mumbai.

Hrithik Roshan who was extremely proud of this achievement took to Twitter and shared the good news with all his fans, also congratulating the HRX team. He tweeted, "Congrats team HRX !!"

HRX has also earlier been honoured with "Brands with outstanding eRetail performance: Sports brand` at the 6th Edition of the Indian Retail & eRetail Awards.

Their Keep Going Campaign that showcased a pumped up Hrithik motivating the tired and almost given up version of him to get up, work harder and not give up even featured in YouTube's top 10 trending ads.

This is a clear indication that millions of hearts are connecting with Hrithik Roshan's HRX mantra.