The trailer of Poster Boys which stars Sunny Deol, Bobby Deol and Shreyas Talpade garnered an overwhelming response when it released and Sunny Deol's face on the posters of a Vasectomy campaign became the talk of the town.

Talpade's directorial debut does not aim to preach about population control and is in fact a light-hearted comedy-drama that is driven by content. That is also the reason why Sony Pictures Networks Productions decided to back the film.

To this actor-director Shreyas Talpade said, `Poster Boys is based on a real-life incident and I just hope that this never happens to anyone. The humiliation and crisis that the three characters have to deal with makes them go through a roller coaster ride.`

`The film is nowhere trying to be preachy and its purely a light-hearted drama and high on content. It would be a proud moment for me if 8th September becomes Vasectomy Day and the audience enjoy the film as much as we did making it,` he added.

Poster Boys is produced by Sony Pictures Networks Productions, Sunny Sounds Pvt Ltd, Shreyas Talpade and Deepti Talpade. After the release of Mubarakan, which garnered a lot of love this year, Sony Pictures Networks Productions is gearing up for another worldwide release.