The power packed content helmed by Aamir Khan Productions has a tremendous positive impression at the box office.
With films like Lagaan, Jaane Tu... Ya Jaane Na, Delhi Belly, and the most recent Dangal, AKP has been catering to various audience segments by delivering films that hold relevance.
AKP philosophy is producing films that they 'Believe In'.
While talking about the business philosophy Aamir Khan shares," You can never predict how much business a film will make. You have to make what you believe and financially you try and make it on a budget so that you don't lose money. That is what we try to do, as an actor or even as a production house, we try to make it (film ) in a budget that doesn't lose money hopefully. The extent of the business can never be in control of nor can we really predict that".
Aamir Khan productions next venture is 2017 Diwali release 'Secret Superstar' starring Zaira Wasim. The high on content film is made on a lean budget and marks the directorial debut of Advait Chandan is helmed by Aamir Khan and Kiran Rao's Aamir Khan productions.