Is a perfect release date the essential ingredient for the success of a Bollywood movie?

Is a perfect release date the essential ingredient for the success of a Bollywood movie?
Saturday, September 09, 2017 11:08 IST
By JD Ghai, Santa Banta News Network
How do you get a Box Office hit? Some would say - content, others vouch about the banner and some depend totally on the star cast. No one has been able to find the right mix. Big banners fail at Box Office. Big Stars are also not able to ensure the collections - Raees and Jab Harry Met Sejal for SRK's miserable run is a great example in the case.

Salman Khan's Tubelight also failed to impress the audiences. Then we had Anushka Sharma having a dream run in 2016 with Sultan and Ae Dil Hai Mushkil. But all the success vanished in 2017 with the release of Phillauri and Jab Harry Met Sejal.

When it comes to big banner movies, 2017 saw a lot of them like Raees by Red Chillies, Qaidi Band by YRF are a case in the point. They flopped big time for these otherwise successful banners.

Even successful Directors in Madhu Bhandarkar with Indu Sarkar, Imtiaz Ali with JHMS, Kabir Khan with Tubelight and Anurag Basu with Jagga Jasoos suffered the same fate.

So what exactly is the sure shot success mantra for Bollywood movies? One is simply the stars - not the Bollywood stars but one of the zodiac kind. A favorable horoscope does ensure good Box Office run.


But one of the most important aspects of a successful movie is the "release date". All big stars like Salman, SRK, Aamir and Akshay book a long weekend for the release of the movie. A movie might be unnamed but they announce the release date.

Holi, Diwali, Eid and even Christmas weekends are booked by these stars in cahoots with the big banners. Thus other production houses and stars avoid releasing their movies at this time. Long weekends and single release during holidays ensure a huge rush at the theatres.

The other producers have to remain contented with whatever is left. But some get lucky at normal weekends also. September 8 is one of the days when no movie worth naming got released. We had Daddy and Poster Boys in Bollywood genre; and Logan Lucky from Hollywood and Rupinder Gandhi 2 from Punjwood.


Out of all the above, no movie has great star cast, proven director or big banner but since it doesn't have any competition, it is reportedly doing good. Even the content is reported to be good and Shreyas Talpade is heading in the right direction to join a long list of having successful directorial venture.

Last week saw 2 big movies releasing Baadshaho and Shubh Mangal Saavdhan. Both got average collections as they got divided between these 2 movies. Next week is no different with 4 big movies releasing namely Simran, Lucknow Central and Patel Ki Punjabi Shaadi. On the face of it, all seem to have a good content but all can't succeed. So which one is going to be? No one can guess. But if only one of three were releasing or one of them were released on September 8 with Poster Boys, it could have ensured both these weekends of September having decent collections.

So whatever one may say, a release date is one of the most important ingredients for a movie to be having the last laugh!
Abhishek Kapoor's Action-Packed Big Screen Spectacle Azaad Introducing Aaman Devgan and Rasha Thadani with Ajay Devgn in a powerful role - Teaser Out Now!

Since the title announcement of Azaad, anticipation has been building for Abhishek Kapoor's upcoming big-screen adventure. The exclusive teaser release in cinemas with the Diwali

Tuesday, November 05, 2024
Sharvari's stylish Diwali looks made headlines!

This Diwali 2024, Sharvari's fashion charm and style has stunned everyone. Her outfits not only brought a modern twist to traditional Indian attire but also added to the festive spirit. Take

Monday, November 04, 2024
Get Ready For High Octane Action and Entertainment with Baby John - Taster Cut Out Now!

Varun Dhawan's film Baby John has finally released its taster cut, and it's everything fans were hoping for. Directed by Kalees, Baby John is an exciting masala family entertainer filled

Monday, November 04, 2024
Title of Abhishek Kapoor's Epic Action Adventure Out Now! Introducing Aaman Devgan and Rasha Thadani ? Catch the Exclusive Teaser for Azaad in Theatres This Diwali!

Intriguing audience with the anticipation for the title of his next, director Abhishek Kapoor is set to give audiences a special gift this Diwali. The makers have finally revealed the title of his

Wednesday, October 30, 2024
'Citadel - Honey Bunny' New Trailer Promises High-Octane Drama and Intrigue!

The highly awaited trailer for Citadel: Honey Bunny, the Indian adaptation of the global Citadel series, dropped on Tuesday, featuring Bollywood stars Varun Dhawan and Samantha

Tuesday, October 29, 2024
ADVERTISEMENT
ADVERTISEMENT