Why the marketing idea has been dropped for 'Ittefaq'?

Why the marketing idea has been dropped for 'Ittefaq'?
Friday, October 06, 2017 15:54 IST
By Santa Banta News Network
Ittefaq is an adaption of the 1969 Yash Chopra film Ittefaq stars Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna... Sidharth steps into Khanna's shoes and Nanda's role will be essayed by Sonakshi. Akshaye plays Madan Puri's role - the cop.

The film is directed by Abhay Chopra. The original was produced by BR Chopra.

Venky Mysore, CEO, Red Chillies Entertainment, says, `Ittefaq is a crisp, newage thriller and an exciting adaptation of the 1960 cult classic. The marketing strategy is also designed keeping this in mind, so as to maintain the element of mystery for the audience. Ittefaq is the result of a collaboration between three studios and we hope the audiences enjoy the way we have reimagined it.`

Co-producer Karan Johar says, `For the first time, we have a no-promotion stand on Ittefaq. It's important we don't reveal any part of the film and have decided to keep the actors away from media interactions. So, hopefully, no spoilers, and definitely no promotion on our 100-minute non-stop mystery thriller.`

Juno Chopra, creative producer, BR Studios says, `Ittefaq is an edge-of-theseat thriller with a contemporary take on its original version. The experience of this story can only be heightened without outing any spoilers or overcommunicating it to the audience. We believe that the film should speak to its audience through its trailer. I hope this will revolutionise the way stories are marketed.` Co-produced by Red Chillies Entertainment, BR Studios and Dharma Productions, Ittefaq releases on Nov 3, 2017
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT