"LINEN CLUB"- The premium linen fabric brand from the Aditya Birla Group - launched its exclusive store in Thane, Maharashtra today. A pioneer in the industry, Linen Club, is India's largest linen fabric brand and is synonymous with the finest quality linen. This is the 6th store for the brand in Greater Mumbai and 151st store in India.

While launching the Store, Mr Thomas Varghese, Business Head - Textiles, Acrylic Fibre & Overseas Spinning, Aditya Birla Group said, `The distinctive look and comfort sets linen apart from any other contemporary fabric. With Linen Club's exclusive store now in Thane, we are absolutely positive that the style connoisseurs of the city will welcome the finest European Linen fabrics. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.`

Mr. Satyaki Ghosh, CEO Domestic Textiles & Acrylic Fibre added, With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largest variety of linen fabrics & products in an intimate environment . The distinctive floor plan creates a matchless experience for the retail category in general, and specifically to Linen Club. Within the brand store, a large studio-like table provides a liberal display and retailing space for the convenience of the consumers.`

Known for his versatility as an Actor, Director & Producer and a Rockstar performer - Farhan Akhtar recently came on board as the Brand Ambassador for Linen Club and seemed elated on the occasion. Looking dapper in a Linen Club Jacket, Farhan said `I always loved wearing Linen and have worn it in several of my films like Dil Dhadakne Do, Zindagi Na Milegi Dobara and many others. But during my understanding and research on the Brand, while coming on board I loved the fact that Linen Club has an array of fabric looks with so many colour options, basically Linen for every occasion`.

The new store in Thane will showcase a wide range of pure linen and linen blends, printed and embroidered linen fabrics for men and women. To add to its extensive fabric offerings, ready to wear shirts and trousers, as also accessories such as stoles, laptop bags, and handkerchiefs, are also available. The store is located at: Ram Maruti Road, Naupada, Thane West.