Ittefaq Marks the Successful return of the thriller genre

Ittefaq Marks the Successful return of the thriller genre
Saturday, November 11, 2017 14:16 IST
By Santa Banta News Network
Ittefaq has pleased fans of the whodunit genre. The thriller genre got a fantastic response . The movie managed to keep the audiences glued to their seats with the twist and turns in the movie. The film starring Sidharth Malhotra, Sonakshi Sinha, and Akshaye Khanna have hit the right notes with the audiences as well as the critics. Ittefaq is co-produced by Red Chillies Entertainment, BR Studios, and Dharma Productions. Besides the fact that actors' performances were appreciated, word-of-mouth publicity also worked in the film's favour. The makers decided to not take the extensive promotions route, which helped maintain the mystery around the content. The movie, which has been produced at a reasonable cost (under Rs 17 crore), had a controlled release across 1,100 screens in India. Gaurav Verma, Chief Revenue Officer - Red Chillies Entertainment, says, "We are happy with the response Ittefaq has received. The word-of-mouth is positive and the collection growth trajectory from Friday to Sunday reflects the same. Murder mysteries are not made frequently in India, Ittefaq has been welcomed by whodunit fans and has done good business. We expect the film to sustain over coming weeks."

Ittefaq saw an encouraging response at the domestic box office. It minted Rs 16.05 crore at the cash registers in the opening weekend. The film also passed the Monday test by making Rs 2.25 crores. Hence, the total collection stands at Rs 18.30 crores on the domestic front for four days. Overseas, too, the movie has done well with collections of 1.3 million USD. This is with just three days in Gulf instead of the normal four. Although it's only two days as Sunday hardly contributes in the Gulf. Despite losing one day's business in the Gulf.

Ittefaq was already in plus thanks to big TV and OTT deals of Red Chillies. The theatrical acceptance has further added to the overall revenues.

Revenue talk
Business from the major markets:

UK-Pound 55,000

US / Canada-$290,000

Gulf-$405,000

Australia-$65,000

Source: Trade Magazine
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT