Max Clifford, the world's most scandalous publicist once called Dale Bhagwagar "the PR to go to in India." So what made Clifford praise and refer another publicist? A little case study about this public relations professional from India reveals a lot.

Often termed the King of Spin, Dale Bhagwagar undoubtedly tops the list as the most famous PR experts the Indian entertainment industry has ever witnessed. He is most probably the highest paid publicist and the guy behind the glamour, glitz and media hand-handling for a huge number Bollywood celebrities.

He has looked after the media for more than 200 film stars including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Govinda, Vivek Oberoi, the evergreen Dev Anand, and films such as the Shah Rukh Khan starrer Don and Farhan Akhtar starrer Rock On!!

That's not all. Dale has handled the PR for around 40 movies starring actors such as Amitabh Bachchan, Anil Kapoor, Anupam Kher, Arjun Rampal, Bipasha Basu, Bo Derek, Boman Irani, Jackie Shroff, Jesse Metcalfe, John Abraham, Kabir Bedi, Kareena Kapoor, Karishma Kapoor, Katrina Kaif, Manisha Koirala, Naseeruddin Shah, Om Puri, Padma Lakshmi, Prakash Raj, Preity Zinta, Rahul Bose, Rani Mukerji, Raveena Tandon, Rekha, Saif Ali Khan, Sanjay Dutt, Shabana Azmi, Sharman Joshi, Shriya Saran, Sunil Shetty, Sunny Deol... and the list goes on and on.

Well known as Bollywood's only PR guru, this award-winning publicist form Mumbai is also a master with handling controversies and crisis management for actors. For this, he has been quoted in each and every prominent Indian media, apart from some of the topmost international publications and news television channels such as BBC World, CNN, Sky News, The Times, The Guardian, The Independent, Daily Mail, New York Times and The Washington Post.

Dale has spearheaded Shilpa Shetty's PR during her Big Brother win and also handled the media for a full 20 names who have participated in the reality show's Indian counterpart Bigg Boss; best known for being hosted by megastar Salman Khan.

All this and more makes the guy a master of masters. No wonder, a simple Google search in his name brings up thousands of results.