Here's why Amazon Prime India's 2nd original The Remix's takes OTT content a notch higher

Here's why Amazon Prime India's 2nd original The Remix's takes OTT content a notch higher
Friday, February 23, 2018 15:39 IST
By Santa Banta News Network
Karan Tacker, Amit Trivedi, Sunidhi Chauhan, and Nucleya who are the judges of the show were a part of the trailer launch yesterday.

Amazom Prime Video India has brought the first ever digital reality show to India with The Remix.

It is a popular format abroad and Amazon has got it here in India.

Vijay Subramaniam, the content head from Amazon Prime Video Inida shared, " The journey has been just over a year at the very begining as a part of our customer centric philosophy our Goal was to drive 2 things. Transform the way customers view content and equally and importantly creaters creat content. Our very first launch was Inside Edge and more recently Breathe. A Key part to the original strategy was to have a combination of scripted fiction and un scripted fiction content. We are really happy to premier The Remix on our service, It is one of the most energetic and compulsively engaging shows that I have seen in the reality space in a really long time. At the heart of The Remix is great Talent tremendous innovation and and fantacsic experimentation. Music is in our DNA as much as entertainment is. We are really happy A for the creators who brought this to us, B to the contentons, they are the people who brought the energy into it. C to our wonderfull panel of judges. WIthout whose's guidance the show wouldn't be were it is today.

The show will be giving people platform to showcase their talent in a unique way.

Chandradev Bhagat, Founder and CEO of Greymatter Entertainment added, "With the advent of many new digital platforms, the audience has a wide variety of content to choose from. Reality shows being one of the more popular genres, we thought of bringing the Music reality show 'The Remix' to the digital viewers of India. I am elated to announce the launch of our format 'The Remix' with Amazon and be amongst the first to introduce this exciting genre to the digital medium.

Chandradev further added, "Remix has been popular in other parts of the world and Amazon has provided its platform for the first time in India. I'm very excited to witness how it unfolds."

Even the judges of the show are from different backround and they've come together for this show.

Karan Tacker is the first celebrity to be the host of digital reality show in Inida

The Remix has brought few celebrated names from various fields together to get the digital content one notch higher.
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