Anushka Sharma starrer 'Pari' which was released on Friday managed to collect 15.34 cr. nett over the weekend at the Indian Box Office; sets a new benchmark in the Hindi horror genre.

Riding high on positive reviews and strong word of mouth, Anushka Sharma starrer 'Pari' held on to its steady performance on Sunday (Day 3) to nett 5.51 cr. on INDIA Box Office. Thus, closing the weekend at 15.34 cr.

PARI's Day wise India Box Office Nett collections

Day 1: 4.36 crores

Day 2: 5.47 crores

Day 3: 5.51 crores

Total Weekend: 15.34 crores

The film thus set a new benchmark in the Hindi horror genre with a GenNext Bollywood A-lister headlining the act for the very first time in a film of this genre.

Says co-producer Arjun N Kapoor of KriArj Entertainment "We are extremely satisfied with the release weekend performance of PARI. Despite the truncated nature of this weekend (due to Holi festivities and the trade strike in many south markets), the film was able to hold the business, riding on good audience response after opening to rave reviews. A unique storyline, catchy atmospherics and superb performances, especially Anushka's, made it an exciting watch. To add to it, our unique marketing strategy of building the 'atmospheric horror' through screamers, teasers and other on-ground activations piqued the audience interest right up to its release."