Deepika Padukone, who can boast to have the most number of coveted brands in the industry, has chosen to disassociate herself with the leading beverage brand Coca Cola.

The actress had been endorsing the brand for 4 years until she decided to call off the deal.

A source close to the actress shared, `Deepika has reservations endorsing the sugary, aerated brand given her enhanced understanding of the growing importance of health and wellness in society.`

Due to this, the highest paid actress of our industry has turned down the multi crore deal with the said brand.

The Cola brand was very keen to extend the contract with Deepika because of her consistent numero uno position in the industry and the immense value that she brings to the brand because of her popularity.

Deepika Padukone, who was a state and national level athlete earlier, has often given her views about fitness and the significance of it. Hence, did not want to influence her fans for something that even she doesn't personally choose anymore.

The actress is yet basking in the glory of the super duper success of her last release, Padmaavat, which has created history for the first woman led film to have entered the 300 cr club.