'Casino Royale', the 21st James Bond film and the grittiest to date, was receiving its world premiere before an audience including Queen Elizabeth II - reputedly a royal Bond fan. The film opens in Britain and North America on Friday.
Stars including Elton John and Beyonce Knowles were expected in the audience in London's Leicester Square for Craig's date with double-0 destiny.
The film was being screened as the annual Royal Film Performance, a 60-year-old tradition that raises funds for performers' charity the Cinema and Television Benevolent Fund. It is the second Bond film chosen for the royal honor, after 'Die Another Day' in 2002.
Buckingham Palace declined to say whether the monarch was a fan of the 007 franchise. "The queen keeps those views to herself," a spokesman said on customary condition of anonymity.
Craig, 38, is already being praised in some quarters as the best Bond since Sean Connery, who played the first Bond role in 1962's 'Dr. No.', His debut - backed by producer Eon Productions' canny publicity campaign - has restored the buzz around a franchise that many felt was past its prime.
"With 'Casino Royale', we've not only got a new Bond, we've also got a new approach to the genre," said James Chapman, author of 'Licence to Thrill: A Cultural History of the James Bond Films'. "It's revisionist. It's going back to the roots of Bond's character."
It's quite a turnaround. Last year's announcement that Craig would be the sixth actor to play Bond triggered gripes from many fans of the franchise, which has earned an estimated US$4 billion (euro3.12 billion) worldwide. They said Craig - whose recent screen credits include ``Munich'' and ``The Jacket,'' _ was too blond, too craggy, too obscure to play the world's greatest spy.
An anti-Craig Web site _ http://www.danielcraigisnotbond.com urged a boycott of the movie. Craig supporters hit back with http://danielcraigisbond.com.
An adaptation of Ian Fleming's first-ever Bond novel, "Casino Royale'' was previously filmed as a 1967 spoof starring Peter Sellers. It is one of the few Bond adventures not to feature the MI6 gadget-maker Q or the sharp-witted secretary Miss Moneypenny.
The film retains many of the essential Bond elements, including sharp suits, gravity-defying chase sequences and spectacular locations that range from the Bahamas to Montenegro. Dame Judi Dench once again appears as Bond's boss, spymaster M.
But the script, partly written by "Crash'' director Paul Haggis, provides a grittier-than-usual take on Bond, showing how he earns his license to kill.
This is a Bond with rough edges. He sweats. He bleeds. He falls in love _ this turns out to be a mistake, and is quickly rectified. Asked if he prefers his martini shaken or stirred, he replies, ``Do I look like I give a damn?''
Judging by early reviews, many of the doubters have been won over.
"His sex appeal is off the scale," said critic Wendy Ide in The Times of London.
The Guardian's Peter Bradshaw praised Craig's "effortless presence and lethal danger."
"Daniel Craig is a fantastic Bond, and all those whingers and nay-sayers out there in the blogosphere should hang their heads in shame," he wrote.
Craig has already signed up for the 22nd Bond film, due for release in November 2008.