Boom time for actors to work and earn more, says casting director Ahana Mohammed

Boom time for actors to work and earn more, says casting director Ahana Mohammed
Tuesday, May 15, 2018 14:50 IST
By Santa Banta News Network
"The market for casting in Bollywood films, short films and television serials has grown manifold after the dominance of internet," says the Indian film industry's leading casting director Ahana Mohammed.

The lady who has been in the business of casting actors and actresses for many top projects and assisted in arranging select key artistes in movies like Bang Baaja Baaraat, Yaariyan, Grand Masti and Agneepath, feels its boom time for her business.

A mass media graduate in advertising and marketing, the sought-after casting director has a rich experience of nine years in the business of casting and artist management. Along with handling the casting for film, television and music artistes, she often manages a lot of models for the fashion circuit as well.

"We have around 500 Bollywood films being made every year and almost the same amount of television serials, daily soaps and entertainment programmes across the wide spectrum of TV channels. The best part is that now there are even a whole lot of short films and music videos to be tapped on the internet. It's never been a better time for actors to get work, expand their horizons beyond movies and earn more," analyzes Ahana. She makes it a point to add that inspite of this boom, "the film and modeling industry has a tremendous potential for growth."

"Earlier advertising was restricted to print media and television. But that has changed over the last three years. Online advertising is fast catching up and many companies are now allocating almost half of their publicity budget to internet advertising. Thus the market is expanding rapidly and so is the need for established as well as newer faces," concludes Ahana.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT