The brand is his brainchild and he has designed the first edition of the collection in such a manner so as to appeal to the youth. The slogans on the tees are simple so that it is able to connect to people.
The actor says, " I wanted the collection to sell on merit. So, we put out only a few pieces and they are sold out at many outlets. So far, the tees are available in solid colors with a slogan running on them. The sayings are my idea."
Varun's Kalank co-star Alia Bhatt, too was seen sporting a tee from the collection. The collection available in FBB outlets across metros has already found takers despite the low-key promotion.