Talented Jaipur Designer Punit Balana showcased his exclusive festive collection `Gulabi Chowk` at Lakme Fashion Week on Sunday 26th August at St. Regis. Bollywood beauty Radhika Apte known for her effortless style, looked chic in a beautiful steel grey halter gown as she walked the ramp as the showstopper for designer Punit Balana. She walked the ramp along with actor Jim Sarbh who looked suave in steel grey trouser, shirt teamed with a long structured jacket from Punit's new men's line, which was launched for the very first time at Lakme Fashion Week. Actors Sonal Chauhan, Amruta Khanvilkar, Sai Tamanhkar, Malvika Mohan, Kritika Kamra, Rasika Duggal, Ihana Dhillon, Saundarya Sharma, Anupriya Goenka, Sahil Salathia, Ishwak Singh, RJ Malishka, Miss Malini amongst others attended Punit's show as his front row guest to motivate him.

Designer Punit Balana's new collection `Gulabi Chowk` is inspired by the pride of the pink city Jaipur, the magnificent Amer Fort which boasts of immense fortifications with unexpected beauty and charm of Jalebi Chowk and the Seesh Mahal. Being his home town, Jaipur and its beautiful historical monuments have always played an important role in Punit's collections. In his new collection `Gulabi Chowk` the intricate detailing of the patterns of the royal architecture of Jalebi Chowk and Sheesh Mahal have been beautifully captured in the motifs and designs. Dori work and glass embroidery further enhances the collection, celebrating the rich architecture and reminisce of the royals. Rich fabric, dramatic silhouettes including flared skirts, Gujarati Kediya, Gararas, Saris with modern blouses and structured jackets makes `Gulabi Chowk` a stylish expression of comfort and creativity imbibed in one. The entire collection is dominated by the beautiful colour pink, combined with robin egg blue and steel colour, spelling effortless glamor. Punit's new collection `Gulabi Chowk` is perfect for the free-spirited woman, who plays by her own fashion rules!

Showcasing Punit's signature hand block printing, Punit's collection `Gulabi Chowk` is designed using Jaipur's traditional 500-year-old Sanganeri hand block printing technique. This form of textile printing till date holds a prominent place in the world of weavers and craftsmen, with fine lines and intricate detailing being the specialty of Sanganeri style. Using natural organic dyes, colours and eco-friendly techniques, the entire process from making of the wooden blocks to printing, has been hand crafted by the talented `Chippas`, the artisans of Sanganer, Jaipur, providing them a means of livelihood.

Designer Punit Balana is also entering the niche segment of men's wear with his new collection `Gulabi Chowk`. Perfect for a casual outing or a destination wedding, the collection presents a fun lighthearted and relaxed feel. A great option for those who never shy away from experimenting, the men's wear includes comfortable shirts, shorts, pants all in Punit's signature hand block printing.