Anushka - Varun yarn bomb in Mumbai!

Anushka - Varun yarn bomb in Mumbai!
Friday, September 07, 2018 13:56 IST
By Santa Banta News Network
Varun Dhawan and Anushka Sharma play innocent rural folk from heartland India in YRF's upcoming entertainer Sui Dhaaga- Made in India. The two superstars play Mauji and Mamta, a tailor and an embroiderer respectively, who dream to make a name for themselves. The film is a special salute to the inherent entrepreneurial spirit of the youth of the country and also to our local artisans who have made India proud the world over with their skills.

The makers have been promoting Sui Dhaaga - Made in India in an extremely innovative way that highlights the outstanding talent of local craftsmen. And today, Mumbai woke up to visually stunning thread-work taking over of iconic hotspots of the city. Anushka and Varun personally participated in creating these live installations at the heart of the city. Girgaon Chowpatty, Worli, Talao Pali Lake, Matunga and Bandstand were picked as locations by the makers to yarn bomb. The common man statue at Worli Sea face would also be done up by embroidered thread-work for a short period of time.


Anushka says, `Yarn bombing is a rich street art where a city's iconic spot gets covered by embroidered and crocheted work, basis a theme. This is one of the most innovative marketing activity ever done to promote a film. It is a visually appealing idea that also promotes the hard work and skill of all our talented craftsmen. Our yarn bombing tries to connect with the Make in India spirit that Sui Dhaaga embodies in its story.`

Varun says, `We thoroughly loved participating in yarn bombing the most amazing city in the world - my hometown Mumbai. We were excited to participate and contribute to this idea right from the moment we heard it and I'm just amazed to see the beautiful result. These iconic spots are now bearing a tribute to our extremely talented artisans and craftsmen who are famous across the world.`

A film about finding love and respect through self-reliance, Varun and Anushka have been paired for the first time and have become the most-awaited, freshest on-screen jodi of 2018. Yash Raj Films' entertainer Sui Dhaaga - Made in India is set to release on September 28 this year. It brings together National Award winning producer-director combo of Maneesh Sharma and Sharat Katariya after their blockbuster Dum Laga Ke Haisha.
Rajkummar Rao's Award Streak: 9 Wins in Under Six Months for a Standout Year in Film!

In less than six months, Rajkummar Rao has cemented his position as one of the most celebrated actors of

Tuesday, April 01, 2025
Tanya Maniktala reveals her most 'emotionally intense' scene from Amazon MX Player's Loot Kaand!

Amazon MX Player, Amazon’s free streaming service, takes audiences on a rollercoaster ride with its latest

Tuesday, April 01, 2025
JioHotstar and Padma Vibhushan Shri - Amitabh Bachchan Unite to Bring the Sacred Splendor of Ram Navami to Millions through a special livestream!

JioHotstar continues to revolutionize India’s live streaming experience by making it more inclusive and

Tuesday, April 01, 2025
Asim Riaz, Rajat Dalal, Rubina Dilaik and Abhishek Malhan gear up for the ultimate fitness showdown in Amazon MX Player's Battleground!

The battlefield is ready, and the warriors have arrived! After the surprise reveal of Shikhar Dhawan as

Tuesday, April 01, 2025
Sorab Bedi's Fitness Mantra 'I Want a Body Like Hrithik Roshan Sir'!

Television heartthrob Sorab Bedi, who first captivated audiences with his remarkable debut in Chand Jalne

Tuesday, April 01, 2025
ADVERTISEMENT
ADVERTISEMENT