'Super 30' becomes the first Indian film to break ground with Facebook's Target AR Filter

'Super 30' becomes the first Indian film to break ground with Facebook's Target AR Filter
Monday, September 17, 2018 14:02 IST
By Santa Banta News Network
Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment`s `Super 30` for the first time in Bollywood`s history brought about a digital innovation to unveil the first look of a film

Anil D. Ambani owned Reliance Entertainment, Phantom Films and Nadiadwala Grandson Entertainment launched `Super 30` film`s poster on Teachers Day. The film poster was launched with first ever Facebook`s Augmented Reality Filter which gave the audience a 3D experience of the Super 30 classroom. The innovation created quite a stir in the digital realm.

Shibasish Sarkar of Reliance Entertainment said, `We are glad to reveal the posters on Teacher`s Day, as there couldn`t have been a better day to launch the first look of the film. Super 30 is the first film in India to use the Augmented Reality feature which gave the audience a virtual tour of the Super 30 classroom with Hrithik `s character welcoming the filter user. We are very pleased with the response the innovation has generated."

The poster launch kick started in the morning appearing in all leading publications of the country. The poster in print carried a Facebook QR code. On scanning the code, the viewer entered the virtual world of the Super 30 classroom and is welcomed by Hrithik Roshan`s character. Right after the morning launch, #Super30Poster started to trend on twitter for more than 24 hours.

Producer Sajid Nadiadwala says, `Today, with dynamic changes and technological developments in process of film-making, we think it is important for us to bring fresh and new innovative ideas for film marketing and promotions too. Using the AR feature for Super 30 was our first step towards creating innovative experiences for the audience. "

aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL3BsdWdpbnMvdmlkZW8ucGhw

The same was followed digitally on the social media platforms in which a link was given leading the audience to the AR filter. By adding target tracking capabilities embedded in the poster, it allowed the camera to track the image and open an immersive experience.

This innovation was very well received by the audiences and 9000 plus users experienced the AR filter within 24 hours of the launch. Fans enthusiastically shared the video of their AR experience on Social media making #Super30ARFilter a nationwide trend for more than two hours.

Reliance Entertainment`s digital arm World Wide Open spearheaded and partnered with Facebook and Superfan to execute the innovation.
Singham Again Wins the Monday Test with estimated collection of 17-18 Crores on Day 4!

Audiences are rallying behind Singham Again, making it their top choice this week. Following an impressive weekend collection that set box office records, Singham Again shows

Tuesday, November 05, 2024
Audiences Celebrate Diwali with Singham Again as the Film Roars on Weekend!

Rohit Shetty's highly anticipated cop-drama Singham Again has made a thunderous impact at the box office. The film, led by Ajay Devgn, drew massive crowds and raked in impressive

Monday, November 04, 2024
Samantha Ruth Prabhu De-Stresses with Intense Workouts and Explores Rajasthan's Beauty!

Actress Samantha Ruth Prabhu recently showcased her de-stressing ritual with some intense fitness training, proving once again that she's as strong as she is stunning. Taking to Instagram

Monday, November 04, 2024
Kriti Sanon and Rumoured Boyfriend Kabir Bahia Spotted at Mumbai Airport: Details Inside!

Bollywood actress Kriti Sanon, who has been basking in the positive reception of her maiden production Do Patti, was recently spotted at the Mumbai airport on Sunday alongside her

Monday, November 04, 2024
Poojan Chhabra on building a strong connection with co-star Bhuvan Arora on the sets of Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming platform, recently released the bromance drama, Fisaddi. Set in Allahabad University, the series follows the story of two

Monday, November 04, 2024
ADVERTISEMENT
ADVERTISEMENT