Ekta Kapoor's mantra in selecting platforms for content!

Ekta Kapoor's mantra in selecting platforms for content!
Tuesday, September 25, 2018 13:52 IST
By Santa Banta News Network
Touted as content czarina, Ekta Kapoor is undoubtedly the only female producer who has carved her niche in the industry with utmost excellence.

Ekta Kapoor is currently riding high as she is juggling between multiple projects across various mediums.

Ekta has set a benchmark when it comes to daily soaps. The filmmaker has not just treated the audience with Television contents but has also ventured into films and digital industry.

Her latest domain being the Digital platform, Ekta has tailor-made content for the online audience.

Before selecting the medium for her content, Ekta Kapoor first prefers to read the script and then decide on the suitable medium.

So for Ekta Kapoor, the story is of utmost importance the medium is decided later.

Ekta Kapoor was recently quoted saying, "This is my fun space. I love stories. And the story decide which mediums it goes. And I love doing it. So yeah the medium is decided later".

She also emphasized further how she has been choosing mediums as per her convenience.

Ekta further added, "This is also a convenience I have with me, what I can't make it into a TV show I make it into a web show, what I can't make it into a web show I make it into a movie".

Ekta Kapoor has been breaking stereotypes with incredible content and stories that grip the audience.

Ekta Kapoor clearly knows the pulse of viewers across the platform as she gave us movies based on different genres.

The filmmaker who has a wide audience across mediums believes in her audience and creates content catering to their needs.

Ekta has been in the industry since she was only 19 years old and has achieved a milestone by herself.
Nushrratt Bharuccha Shares Her Thrilling Experience with 'Chhorii 2'!

Bollywood actress Nushrratt Bharuccha is all set to return to the horror genre with 'Chhorii 2', the

Wednesday, April 02, 2025
Mrunal Thakur Relives Her Cherished Childhood Moments with Her Father!

Bollywood actress Mrunal Thakur recently took to social media to share a heartwarming moment with her

Wednesday, April 02, 2025
Sooraj Pancholi Calls Working with 'Kesari Veer' Co-Star Suniel Shetty a 'Dream Come True'!

Actor Sooraj Pancholi is set to make a powerful on-screen appearance alongside Bollywood veteran Suniel

Wednesday, April 02, 2025
Tamannaah Bhatia Immerses Herself in Bhakti at Mata Ki Chowki During Navratri!

Bollywood actress Tamannaah Bhatia captivated hearts with her mesmerizing dance performance at

Wednesday, April 02, 2025
Ranvir Shorey talks about the layers and complexities of his character in 'Kanneda: A Tale of Survival at a Cost'!

A tale of money, music and mayhem, ‘Kanneda’ is not just a crime thriller but a journey of ambition, struggle

Wednesday, April 02, 2025
ADVERTISEMENT
ADVERTISEMENT