Showcasing the life of an underground rapper off streets, Gully Boy presents an emotional journey of a rapper from the slums of Dharavi.
Not just the trailer but the songs too have hit the masses to a great extent.
Ranveer Singh is leaving no stone unturned in treating the audience with insights into the world of Gully Boy a testimony of which is seen on his social media.
Fans are seen in full anticipation where they have gone ahead to make multiple memes and post which are doing rounds on social media.
Brands are seen encashing on the film by using the tag lines for their merchandise.
The film is a story inspired by slum rappers of Dharavi. Ranveer Singh, who is paired opposite Alia Bhatt for the first time on the big screen, is playing the role of a street rapper. The film also marks the first time that Alia Bhatt is working with Excel Entertainment and Zoya Akhtar. The actress will be seen in a never-seen-before avatar in 'Gully Boy'.
His character is inspired by the journeys of Indian rappers Neazy aka Naved Shaikh and Divine aka Vivian Fernandes.
The audience has been hailing the rapper avatar of Ranveer Singh in the real world of underground music created by Zoya Akhtar.
Directed by Zoya Akhtar, Gully Boy is produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment in association with Tiger Baby and this film on the underground rap movement in India is slated to release on February 14.
