The makers took to their social media handle and announced the release date, "Yeh mard ka ek hi formula hai - paani toh peete hi rehna chahiye! Aa raha hai 21st March ko cinemas mein. #MardKoDardNahiHota @Abhimannyu_D @radhikamadan01 @Vasan_Bala @JimitTrivedi06 @gulshandevaiah @manjrekarmahesh @RonnieScrewvala @ZeeMusicCompany"
Yeh mard ka ek hi formula hai - paani toh peete hi rehna chahiye! Aa raha hai 21st March ko cinemas mein. #MardKoDardNahiHota@Abhimannyu_D @radhikamadan01 @Vasan_Bala @JimitTrivedi06 @gulshandevaiah @manjrekarmahesh @RonnieScrewvala @ZeeMusicCompany pic.twitter.com/e3qr7eGumT
— RSVPMovies (@RSVPMovies) February 11, 2019
The action thriller Mard Ko Dard Nahi Hota won the top award at the 43rd Toronto International Film Festival (TIFF).
Earlier, the makers had released the trailer which opens with a young guy talking about how his dream in life is different from everyone else's.
While everyone else wants to be a pilot, a doctor, the Prime Minister or something along these lines, he wants to fight and stop all the chain snatchers in his city.
Just then, a bulb drops on his head and he starts to bleed. It is then revealed that he suffers from a rare disease called congenital insensitivity to pain, which means he literally can feel no pain.
The film revolves around a man with congenital insensitivity to pain, hence the title. Its English title is "The Man Who Feels No Pain".
Produced by Ronnie Screwvala under the banner of RSVP, Mard Ko Dard Nahi Hota is written and directed by Vasan Bala. Starring Abhimanyu Dassani, Radhika Madan, Gulshan Devaiah, Mahesh Manjrekar and Jimit Trivedi.