Commenting on singing the song, Ash King says, "Qaran understands the pulse of the youth, his music is something that I connect with and I love being a part of all his compositions. Haaye Oye is one of my favourite melodies and with Sony Music releasing it, I am sure it will become the song of the season."
Says Qaran, "Ash is an extremely talented artist and a very close friend. Our shared camaraderie and passion for music always results in studio sessions that feel effortless and records that sound authentic. I am very happy to be featuring him on my next single`Haaye Oye'"
Adds on Rohan Jha, Head of Pop Music, Sony Music India, " Qaran, Ash and Siddhant have created magic with Haaye Oye. Its already touted as one of the biggest songs this year by our music partners and Bollywood associates who have heard it. There are some really innovative marketing initiatives we are doing for this song - which will be rolled out with its release on the 22nd Feb."
The label is a leader in the pop music space, managing the biggest talent with the biggest hits, the pop industry has seen. Qaran goes with the moniker, Urban Beat Master as his music and sound distinguishes him from the rest. The label is also working with Qaran in the pop space to establish his new sound and unique perspective to music.