Bandra's luxury salon A'Kreations Hair & Beyond organised a blood donation camp to mark the World Blood Donor Day and contribute to the noble cause. The camp was set with a tie up with the Red Boys Foundation and in coordination with the Samarpan Blood Bank at the Sarvodaya Hospital in order to support children suffering from Thalassemia. This illness is an inherited blood disorder that is characterized by less oxygen-carrying protein and fewer than usual red blood cells in the body. More than 30 people, including the staff, gathered at the salon premises to donate blood.

Initiatives like these are great ways to make a difference in society, thereby, getting people to be more connected and contributing to the community's growth.

Every year on 14 June, countries around the world celebrate World Blood Donor Day. The event, established in 2004, serves to raise awareness of the need for safe blood and blood products, and to thank blood donors for their voluntary, life-saving gifts of blood.