Phantom Films' latest, the Taapsee Pannu starrer, `Game Over`, where she plays a gamer, hit the theatres recently and has received a very positive response from the audiences and critics alike. The film has astounded the nation with its pacy narrative and intriguing plot line. To promote this unique thriller, the marketers of the film have taken an equally distinctive route while focusing on digital to target the right audience.

For the first time in India, an interactive film has been attached with the trailer. It takes viewers through a gripping game-like ploy, in order to highlight the theme of the movie. The 4-part interactive short film is a self-contained thriller, where each part is less than a minute and in sync with the genre of the feature film that it promotes.



The first part of the interactive film begins with a user interaction at the end of the trailer, engaging the audience to help rescue the protagonist Sapna, played by Taapsee Pannu. Much like the feature film, the interactive film, too, captures the audience from the first few seconds and leaves them at a cliffhanger at the end of each part, prompting them to take a decision for the protagonist, Sapna, who is being chased by an unseen venator. Upon selecting each engaging option, users are redirected towards the next part which, in turn, further builds the intrigue. Smartly enough, if the user selects a non-engaging option, they are redirected to the trailer of the film so the more one engages, the more one gets to see.







This activity was very well received by the digital audience as the first video received over a lakh views in just 24 hours.Talking about their execution, Kuber Sarup, the director, said, "Executing an innovative, interactive, 4-part thriller in under a minute each was challenging and therefore exciting. The script really helped us and we also shot the film in black and white with tilt-shift lenses to bring about an eerie, isolated feel to the whole environment." Neeraj Jha, Sr. Account Manager, WWO and also the writer of the interactive videos, adds, "The scripts had to have an extension of Taapsee's character from the film without using the same story and also be limited in length to attract the digital audience. Digital interaction in India hasn't been explored yet, so inducing curiosity and taking the audience through a journey was important.

Talking about the innovation, Pooja Gandhi, Operations Head, Reliance WWO, said, "Storytelling is shaping the way we market on social media. As a marketeer it becomes essential to use endless storytelling tools and create an interactive campaign that cuts through the noise. We are glad that we have been able to communicate the theme of the film to the audience with this experimental approach.`.`

Phantom Films is the first in India to take this innovative route to promote their film. The response to this activity has been remarkable as audiences have been promptly choosing a rescue plan for Taapsee.



Written and directed by Ashwin Saravanan, "Game Over" is presented by Anurag Kashyap and released nationwide on June 14.

You have not seen anything like this! Watch the interactive #GameOverTrailer now and don't miss the user-choice options at the very end.