Phantom Films' latest, the Taapsee Pannu starrer, `Game Over`, where she plays a gamer, hit the theatres recently and has received a very positive response from the audiences and critics alike. The film has astounded the nation with its pacy narrative and intriguing plot line. To promote this unique thriller, the marketers of the film have taken an equally distinctive route while focusing on digital to target the right audience.
For the first time in India, an interactive film has been attached with the trailer. It takes viewers through a gripping game-like ploy, in order to highlight the theme of the movie. The 4-part interactive short film is a self-contained thriller, where each part is less than a minute and in sync with the genre of the feature film that it promotes.
Rescue Taapsee in India's 1st Interactive Promotional Film for 'Game Over'
Wednesday, June 19, 2019 14:14 IST
The first part of the interactive film begins with a user interaction at the end of the trailer, engaging the audience to help rescue the protagonist Sapna, played by Taapsee Pannu. Much like the feature film, the interactive film, too, captures the audience from the first few seconds and leaves them at a cliffhanger at the end of each part, prompting them to take a decision for the protagonist, Sapna, who is being chased by an unseen venator. Upon selecting each engaging option, users are redirected towards the next part which, in turn, further builds the intrigue. Smartly enough, if the user selects a non-engaging option, they are redirected to the trailer of the film so the more one engages, the more one gets to see.
