Alia Bhatt's campaign is now live on the platform and one lucky fan will get a chance to bake a cake with the star under the guidance of famous Indian Pastry Chef Pooja Dhingra. Fanshave to donate a minimum amount of Rs.300 or multiples thereof and at the end of the campaign period,one fan will be randomly selected to bake a cake with Alia through a random selection process by a third party randomizer.
Effectively, 70% of the donations will go to 'World For All'; an NGO which Alia is closely associated with. This Mumbai-based animal welfare organization has revolutionized the model of stray animal adoptions.
Commenting on her association with Fankind, Alia Bhatt said, `The welfare of animals is a cause I truly believe in and funds raised through this unique experience will support World For All, a charitable organization based in Mumbai that works towards creating a better and safer environment for the cats and dogs living on our streets.
Excited about her second campaign, Anshula Kapoor, Founder, Fankindsaid`After the love and positive response Fankind has received thus far, I am even more excited to launch our second campaign with Alia. As an animal lover and pet parent myself, animal welfare is a cause that is close to my heart and I am so glad that with Alia's association, Fankind is able to help spread the message aboutthe importance of animal welfare and can raise funds for World For All.`
The campaign will be live from 20thof August until 2ndOctober 2019 on the website Fankind.org where fans from across the country can participate for a chance to bake a cake with Alia Bhatt and donate for a good cause.
