Food. it's one topic that is a pre-requisite for existence. But in recent times it has become much more than that. With the changing scenario in food sector arising from the millennial need of prioritising fitness and tackling underlying problems like obesity, weight gain, weight loss, a number of food structures, diet regimes, and a recognition of a variety of food items have taken place.

Talking about the same, Rohan Mirchandani, the CEO and co-founder of food brand epigamia shares his thoughts upon the same. `We love food. It's a huge part of our lives. But when it comes to knowing what's good and bad for you, there's a counter view to know every view. Shall I skip breakfast? Low carb? No carb? Endless contradictions and contrasting theories have made the world of food a noisy place. We wanted to find a place for ourselves away from this clutter and that's where Epigamia- Your happy balance was born'.

Arun Iyer, also tells us the philosophy behind the popular brand Epigamia and how it has managed to be a part of everyday life in the lives of millions. He shares, `The chatter around food has reached deafening levels of white noise. What we latched onto was everyone's choices are different, as are their preferences and limitations. And therein lay our core message. Food choices aren't about strictly rules and guidelines; they're about striking a balance that suits you personally. It's about finding your happy balance.`

With the partnership that the brand has decided to share with India's biggest female superstar, Deepika Padukone, the advertisement which has reached a widespread audience has been received very positively and people are appreciative of it and lauding it. The idea behind the brand and the advertising of it has struck the right chord with the people and they're relating to it prominently!

Epigamia is looking to expand its distribution to smaller sectors and on the basis of their association with Padukone, they are now looking forward to elevate the brand to the next dimension. The most recent campaign that featured Deepika Padukone for the greek-yoghurt brand, Epigamia's ad has featured as one of the ad campaigns in the showcase of the latest ad campaigns worth noting by Impact digital's creative zone. The feature also, has insights from Rohan Mirchandani, CEO and co-founder of Epigamia.

Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities where Deepika Padukone's involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.