The czar of the entertainment industry - Bhushan Kumar is continuously expanding his film universe by churning out movies that are not only high on the entertainment quotient but are also content-driven.

And now the excitement at his production house T-Series has gone up by several notches as the baron of movies has joined hands with the maverick filmmaker - Anubhav Sinha to mark the beginning of a long-term filmmaking association.

Having collaborated with the filmmaker earlier over the biggest musical blockbuster -- Tum Bin and the music of his films, Bhushan Kumar and Anubhav Sinha already share a warm professional camaraderie and with their new association the duo hopes to bring their collective strengths together and make films that are not only thought-provoking and poignant but entertaining as well.

The first film that will mark the beginning of their long-term association is Thappad; a film that aims to explore the very basis of a man-woman relationship and gender equality, through an engaging story of a husband and wife. The film is directed by Anubhav Sinha and features Taapsee Pannu in it along with a powerhouse ensemble of actors.

Speaking about this new collaboration, czar of the movie business, T-Series' Bhushan Kumar said, `I am happy to associate with Anubhav once again. He is not only a gifted filmmaker but also has a great sense of music. He makes movies that are relevant and start conversations among the audience and I am keen to associate with this kind of cinema. With our collective strengths together, we are hoping to deliver some extraordinary, content and musically rich films.`

Sharing Bhushan Kumar's excitement, Anubhav Sinha said, `Magic happens when creative people come together. I am really looking forward to this partnership with Bhushan Kumar, as he gives the creative liberty and has a good understanding of what can work with the audience and what will not. I am happy to associate with Bhushan and combine our creative forces together for the pure love of cinema.`

Apart from Thappad, Bhushan Kumar and Anubhav Sinha are also discussing several other projects, which shall soon be officially announced.