The brand strengthens focus on the burgeoning women`s ethnic wear market in India

Bengaluru, September 20, 2019: `House of Pataudi`, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.

As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab`s, Soha naturally embodies the grace and majesty of her family`s legacy, making her the de facto feminine face of the brand. `House of Pataudi` offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others. In less than a year of its launch, `House of Pataudi` is among the top three men`s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women`s ethnic wear line.

The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.

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The film emphasizes the strong bond between a brother and sister and is set around the auspicious occasion of Durga Puja. While Soha is pandal hopping in Kolkata, Saif is at a Durga Puja pandal too, but in London. She looks stunning in a gorgeous House of Pataudi outfit, while Saif wears an elegant House of Pataudi kurta that he receives from Soha as a gift. They talk to each other in Bengali through a video call and complement each other for their looks. Soha is surprised at London having a puja pandal, to which Saif exclaims - Bengalis and Durga puja... we are everywhere! The film creates the perfect setting to introduce Soha and her association with the brand, while leaving viewers in an emotional and passionate state of mind. A voiceover wishes all viewers a Happy Durga Puja`